E-commerce and Product Marketing

Decide which products to promote, find where shoppers drop off and calculate what each sale contributes.

What we do

Compare net revenue and variable costs by product and sales channel.
Calculate contribution before and after advertising for orders in the same period.
Prioritise product promotions and tests for product pages, carts and checkout.

We report orders, ad costs and contribution after advertising. Platform-attributed sales and recorded store orders are shown separately.